Hi, I’m Kendal!

I have a passion for bridging the gap between businesses & consumers through thoughtfully created, analytics-based marketing strategy and content. Great marketing connects customers to products they love, just like a great sommelier connects guests to wines they will enjoy!

I believe “life is best lived with a glass of wine in my hand and high heels on my feet!”

I’m also a wine nerd! I hold my Bachelor & Master of Science degrees from UC Davis in Viticulture and Enology (the science of grape-growing and winemaking) and have earned certifications from the Wine & Spirit Education Trust (WSET Level 2 with Distinction) and Court of Master Sommeliers (CMS-Certified Sommelier).

I have years of marketing, writing, social media management, and content creation experience for a plethora of food, beverage, and lifestyle brands. I have over 50 publications (featured by Wine Business, Catena Zapata, and Robert Mondavi Institute for Wine and Food Science; full list on LinkedIn) . I believe my young age and old soul help me appeal to a wide range of audiences.

In addition, I’ve been putting my sommelier certifications to use creating beverage programs for restaurants and cafés. This work includes developing on-brand custom cocktails, sourcing wines to best pair with customers’ palates and restaurants’ cuisines, and training staff on how to serve and discuss beverage lists.

Cheers!